Digital marketing is exploding. Google makes over 100billion a year through ads. Facebook’s generating over 40billion a year through ads. Hey everyone, I’m Neil Patel, and today I’m going to share how you can start your career in digital marketing. (bright music) Before we get started, make sure you subscribe to this channel. When I release more videos like this, you’ll get notified because you subscribed.
Question for you. How many years have you been in digital marketing? If you’re starting, leave a comment below with zero. If you have been doing this for a while, leave a comment below with one year, two years, three years, whatever the number is. I’m curious because this I’m giving today, it should help you out if you’re just starting your career or even if you’re already a few years in digital marketing. So here’s what the first thing I want you to do is. I want you to start your website. This is the first step. You need to go out there, create a WordPress blog, or any site; I prefer WordPress, but you need to start a site. If it’s e-commerce related, start a Shopify site.
The best way to learn marketing is to start your website. Step two, take all the competitors you have. If you don’t know what they are, you already created that website, and it should be a site that you’re passionate about, the industry you’re in. If you don’t know any competitors, take those keywords, whatever industry you’rein, like astrology, marketing, Google from you’ll find URLs. Pop them into a tool called UberSuggest. These are all the URLs that are ranking for these keywords you’re going after. This will show you how much traffic your competition is getting per region. It’ll also show you the top pages that your competition is getting traffic from, and it shows you all the keywords driving traffic to your competition. Now that you’ve seen this, the next thing you need to do is click on the top pages report.
The top pages report will show you all the top pages for all your competitors, how many visits are getting to each of those pages, how y social shand areas do they have, many backlinks they have? And here’s what I want you to do next now that yoLookthis data. Go look at those top pages, figure out which key terms are driving the traffic, have high volume, high cost per click, and low search difficulty, because these are the ones that are the easiest to go after first and have the mostLookle traffic. Go look at those pages, then write a better version of that page. Don’t just create something similar, one-up them. Have better images, better videos, whatever it may be, go above and beyond. I used to custom graphics and pay people from Fiverr to pop them into my blog posts. That way, I could have myself, my content, my articles stand out from the competition.
When you’ve done that, then the next step for you is to promote your content. So you want to take all the people that linked to your competitors, you’ve seen that from UberSuggest, it shows you a laundry list of all the people that linked to your competitor reach out you want to do is reach out to all those people and be like, hey John,I noticed you linked toa XY and Z article, I have similar online covered came out, but mine covered one two and three that theirs didn’t, cheers, email trending that simple email to hundreds of people, I’m not talking about 100people, I’m saying hundreds, two hundred, three hundred, four hundred those notice that some of those people start linking back to you, boost your search going too, and you’re also going to get referral traffic. Referral traffic is huge. The other beautiful that part aboutUberSuggest is its articles based the popular articles; please shares. So I want you to go to Twitter your competition that URL of your competition, and it’ll share that the people who share that content on Twitter. Hit them, all up, ask you shared John I noticed you shared XY and Z article from author AB and C. I have a similar one covers came out, but my covers one, two, and three, and you like; cheers free and share it, cheers,
I canldoesPS, let me know if I can do anythisimple articlesnding those simple articles and emails out, or more so messages, you’ll get more social shares. You did that with links; you’re now doing that with emails, you’re going to get more traffic, as you get more traffic, you’ll start getting results. The next thing I want you to do is to start collecting emails. It’s not just about getting people to your site. It’s about building a brand. You can’t build a brand without collecting emails. You can use free tools like Hello Bar, limits sliders, pop-ups, Ido that on neilpatel.com. It’s a great way to collect more email addresses, so when you get people to come back to your site, you’ll start building a brand.
As the XE of Google once said, brands are the solution. He was talking about figuring out what site to rank at the top of Google and combating things like fake news. For that reason, you want to build a brand. And they say when you get people back to your site seven times, you’re much more likely to build a brand. The next thing I want you to do is to install a free tool called Subscribers. This leverages push notification. If you’ve ever used push notification, leave a comment below with yes; if you haven’t, leave a comment below with no. Just curious.
Subscribers allow you to have people subscribe to your site with just one click, and that way, you can keep getting them back to your site through the browser notifications, has amazing results, especially when you combine that with email. The last thing I want you to do is to start selling something, whether it’s a physical product, a service, doesn’t matter, you can do lead generation, you can sell products through affiliate marketing, I want you to sell something because when you learn to sell, you’re learning the full suite of marketing. It’s not just about driving traffic; you need to convert those visitors into customers. And if you want a bonus tip, this is all you guys who are overachievers, run an AB test. There are many solutions out there like Crazy Egg that allow you to do this, but you can run an AB test to maximize your conversion rate.
Once you’ve done that, you’ll jump-start your career into digital marketing. If you need help with your marketing needs, check out my ad agency, Neil Patel Digital, and if you enjoyed watching this video, like it, share it, subscribe, have any questions, leave a comment below, and I’ll answer it. Thank you for watching it.
Young people who can make good use of social media can switch to digital marketing. Regular users of Facebook, Instagram, Twitter have a complete understanding of the mindset of the users here. There are many things you can do in the field of digital marketing.
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